A Case for the First Mainstream E-cigarette.
A juul with a dead battery could cause a recovering smoker to return to cigarettes. "A Case for the juul" is an extended battery case, designed to keep the world's first mainstream e-cigarette charged at all times.
This case was not only designed to prevent withdrawal, but to redefine the hand gestures associated with vaporizers - giving the sleek, flat juul a more prominant grip.
A timeless silhouette (stolen from the corn cob pipe) reissuses the bravado of classic pipe smoking to transition older, experienced smokers into a healthier lifestyle.
+ Juul is now evaluated at 38B. More than unicorn startups like AirBnB, Lyft, and SpaceX. More juuls have been sold in the company's first three years than iPhones were sold between 2007 and 2009.
I asked my good friend Jon Notine to model this product because juul allowed him to quit smoking last year. To prevent slipping back into the habit, Jon carries multiple juuls with him in case one dies.
Simple, but perfect. All curves are G3 continuous